H&M has launches a line with a music festival feel to it... the prices are usually are not bad at all... and the best part is that 25% of it goes to Aids research!!...
H&M is taking it’s Fashion Against AIDS (FAA) collection to more fashion pieces rather than have celebrities endorse in T-shirt designs this year. The summer festival season is one of the most exciting times of the year, and H&M is taking FAA to Coachella (have you entered the H&M Coachella Twitter Contest?)!
On May 20, 2010, H&M will launch its third Fashion Against AIDS campaign. H&M will be launched its first festival collection ever, 25% of sales will be donated to youth HIV/AIDS awareness projects. Sold in Divided youth departments, the collection for both girls and boys will encompass the entire festival experience -from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex.via
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